Anything can be made into an adventure that is totally doable with Lifestraw
App/ game – water racing game of some sort – water sports.
In the middle of the game there’s different levels have to go through/ swamps and things maybe sharks
The character has to reboot by drinking water from the lifestraw to give it energy
Can share your score on Facebook and Twitter and play against friends
Out of Home & Interactive
The side of a building has a waterfall painted and the bottom turns into a pond of water where different sections look undrinkable and have different colors. Lifestraws will be on the side of the pond for people to test out in the “pond.”